Design

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Design

6 mins

OURS Pivot (and what it meant for design)

When I first joined Ours in February 2023, the online platform was a hub for educational content around premarital counseling. Ours paired async sessions and two live sessions with a Guide, who was a trained mental health professional. The branding was fun, fresh, and intentionally unserious to disarm the stigma around couples therapy. But to…